I help founders find their voice and tell their story to reach the right people — giving their business and brand the love it deserves.
I'm Anna — an independent growth marketer based in Vancouver, and first-generation Chinese immigrant. My parents called me Le Le — to be happy. Happiness found me in 2022, when I discovered my love for marketing: telling stories in a way that engages, gets the point across, and creates real value.
I've worked across Fortune 500s, tech startups, and agencies, and seen first-hand the power of marketing with a great budget. But most small-medium businesses who do good, honest work? Don't have that spend.
Working solo, I bring the full range of services learned from brand-building on a global scale to local change makers — understanding who you are, your world, your audience, and building the bridge between it all. Your brand compounds. Your business grows.
Full-lifecycle brand and content strategy — from the first insight to your first campaign going live.
Positioning, voice, visual direction, and the story only you can tell. This is the foundation everything else is built on.
Deep research into your customer, your competitors, and your industry — every decision grounded in real insight, not assumptions.
A content system built around your narrative — themes, formats, cadence, and the editorial logic behind every piece you create.
Channel mix, launch sequencing, content calendar, and promotional strategy that turns great strategy into real traction.
Every engagement starts with deep audience, competitive, and industry research. No guesswork, ever.
You leave with frameworks, calendars, and playbooks your team can actually run — not just read.
You get me, fully in your corner. No junior handoffs, no agency markup, no diluted thinking.
Research your audience, industry, and competitive landscape inside out.
Build your brand positioning, voice, and the story that sets you apart.
Design your content system — pillars, formats, and editorial rhythm.
Choose your channels, build the calendar, and launch with intention.
Promote, measure, iterate. Strategy that compounds over time.
Part of what I do is study how the brands you admire — the ones with loyal communities, magnetic campaigns, and undeniable identity — actually pulled it off. I translate those frameworks, activations, and brand moves into strategies your business can learn from and build on. You don't have to reinvent the wheel. You just need someone who knows where to look.
A range of engagements across food, tech, community, and consumer brands. Client names kept confidential where requested.
F&B · VancouverFull brand identity and content strategy for a Vietnamese café navigating growth. World Cup local activation, founder storytelling, and Le Cordon Bleu chef credential launch.
CommunityBrand and content strategy for a community platform connecting Vancouverites. Audience positioning, community narrative, and a content ecosystem to drive organic membership growth.
MedTech · SaaSFull audience and industry research for a B2B SaaS platform in the medical vision technology space — translated into wireframes and customer-facing copy for positioning and sales enablement.
EducationResearch exploring the mindset and motivations of executives evaluating continuing education. Audience segmentation, behavioral insights, and industry landscape analysis.
Food · AgricultureOngoing content execution across social and email for a regenerative farm — content calendar, copywriting, and storytelling around seasonal harvests, farming practices, and community.
Retail · LuxuryDeep research into how Gen Z consumers approach diamond engagement ring purchasing — values, channel behavior, and shifting attitudes toward lab-grown diamonds, plus full industry landscape.
